• Students from the Broadcasting Institute of MD are competing - head to head - to create the best marketing campaign for one of the nation's most renowned hospitals: Cancer Treatment Centers of America.

    Throughout October, cameras will follow two teams of four as they meet with the hospital, learn their individuals team's challenge, brainstorm ideas, debate concepts and ultimately produce their best creative advertising campaign for CTCA.

    CBS Radio will post weekly webisodes, giving you a bird's eye view to all the drama, struggles and successes these two teams find over the exciting upcoming weeks.

    BEST OF ALL: YOU get to be the judge and tell us which team delivered the best creative campaign for the client. We'll post the actual radio commercials, online spots and video pre-rolls right here. By casting your vote, you're able to tell us what creative held true to the clients needs and ultimately what campaign moves you best! The team that receives the most votes will be crowned our 2010 Executive and will receive a incredible "Executive" prize pack.

About The Cancer Centers of America

CTCA is the home of integrative and compassionate cancer care. CTCA never stops searching for and providing powerful and innovative therapies to heal the whole person, improve quality of life and restore hope.

Visit CTCA online for more information.

About BIM: The Broadcasting Institute of MD

Located in Baltimore Maryland, BIM offers training for both beginners, career changers and for both on-air as well as behind the scenes broadcasting careers. Because our realistic approach to education includes extensive studio experience and only broadcast-related courses, you can receive your diploma in less than six months.

Visit BIM online for more information.

© 2010 The Executive & CBS. All rights reserved.